Work
Selected
Projects
Content Strategy / Social Media
TOPIA
Built TOPIA's content system from scratch ahead of beta launch. Developed and executed full social media strategy, resulting in a +523% audience growth in under a month.
Creative Production / Editorial
Crater x Galore
Partnered with Galore Magazine for a GRAMMYs activation. Produced social media content through talent interviews and contributed cover story questions for Halle Bailey. Crater was a Group Black study that exposed the wage gap between Black and Brown creatives and their white counterparts.
Brand Identity / Creative Direction
Reclamación Wines
Creative direction for Reclamación, a Mexican-owned wine brand. The bottle design centers the monarch butterfly — a symbol of migration and resilience for DACA recipients and Latino migrants in the US.
Content Strategy / Brand
Wildfire Defense Mesh
Helped Wildfire Defense Mesh sharpen its story and scale its reach, pairing a disciplined content and partnership strategy with brand assets built to stand out where it matters most.
501(c)(3) Nonprofit
The Soondra Foundation
Partnered with The Soondra Foundation to build the digital and messaging foundation needed to scale its visibility, partnerships, and community reach.
Content / IRL Activations
selfmade
Content lead for IRL activations. Conducted interviews during influencer events and produced content on the ground. Led promotion and content capture for selfmade's Slacker Studio — a free and low-cost community space launched during the LA wildfires.