Content Strategy / Social Media
TOPIA
Built TOPIA's content system from scratch ahead of beta launch. Developed and executed full social media strategy, resulting in a +523% audience growth in under a month.
Creative Production / Editorial
Crater x Galore
Partnered with Galore Magazine for a GRAMMYs activation. Produced social media content through talent interviews and contributed cover story questions for Halle Bailey. Crater was a Group Black study that exposed the wage gap between Black and Brown creatives and their white counterparts.
Brand Identity / Creative Direction
Reclamación Wines
Creative direction for Reclamación, a Mexican-owned wine brand. The bottle design centers the monarch butterfly — a symbol of migration and resilience for DACA recipients and Latino migrants in the US.
Content / IRL Activations
selfmade
Content lead for IRL activations. Conducted interviews during influencer events and produced content on the ground. Led promotion and content capture for selfmade's Slacker Studio — a free and low-cost community space launched during the LA wildfires.