Work
The Soondra Foundation
501(c)(3) Nonprofit
Digital and messaging foundation built to scale visibility, partnerships, and community reach.
The brief
Visibility, partnerships, and community reach — built from the ground up.
Partnered with The Soondra Foundation to build the digital and messaging foundation needed to scale its visibility, partnerships, and community reach.
Scope of work
Digital infrastructure
Directed the end-to-end overhaul of the organization's website, aligning its architecture and user experience with the Foundation's mission and growth goals.
Search and content strategy
Built an SEO-driven content framework to increase organic visibility and position the Foundation as a credible voice in its space.
Partnership messaging
Developed positioning and messaging for one-pagers and outreach materials used to engage partners such as Google and key Chicago-based organizations.
Social media launch
Established the Foundation's social media presence from the ground up, defined the growth strategy, and recruited and onboarded a dedicated social media manager to carry it out.
The outcome
A foundation built to grow. Infrastructure first. Reach after.
Digital strategy, content, and partnership messaging for The Soondra Foundation.
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